Blog Posts

Introducing the Evolution of our Brand

Written by Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

It’s been said that the only thing that stays constant is change, I believe nothing could be more factual. After months of design and research we are excited to finally unveil the new look of CreativeWave. We believe this new look better portrays our overall artistic style, as well as communicating many important elements about our company.

Get Out of the Closet! The Art of Video Interviews

Written by Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

Fixing the Local Advertising Atrocity that was Superbowl XLV

 

Written by Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

 
All I have to say is WOW. We have always been aware that here in Idaho, a majority of our local TV advertisements don’t quite stand up to the expectations of national quality, but this year was different. This year we failed miserably. From video quality to ad concept, I would be hard pressed to give you a single example of a local ad that I did not find embarrassing.

Death of a Copy Machine & the 3 Keys to Viral Video Advertising

Written By Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

 

Shooting for Action Sports

Written by Mike Sherwood (Production Assistant, CreativeWave Idaho)

I can safely accredit my passion for video production to the industry of action sports. Skiing, motocross and skateboarding were all among my favorite activities growing up. Though, it was the off-seasons in which I would spend countless hours examining sports-film after sports-film, until I knew every scene and shot by memory.

SD, HD & UHD...The foreign language that means everything to your video!

Written by Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

Why are they important to you?

Because these common display resolutions are all used for different types of video distribution. If you have a video advertisement made in the wrong one you could ruin the quality of your end product or go way overboard and pay far more than you needed to.

Panasonic's new HD Cinema Video Camera and bringing film quality to the commercial masses.

 

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